Pra Você Hair Care was born from the dream of the Baeta and Varela family, with over 10 years of experience in the commercial and technical areas of the beauty industry.
After collaborating with internationally recognized brands, they decided to take a step further and create their own line that combined the best of Brazilian nature with professional, effective, and affordable formulas.
Thus, Pra Você is a brand designed for professionals and individuals who value authentic care, visible results, and respect for hair health.
Our name says it all, this brand is for you.

Our Mission

To be recognized in Latin America and around the world as a friendly, authentic, and innovative professional brand, born from the founder's real-life experience in the beauty market and focused on responding to the true needs of hair professionals.
We want to lead a new generation of transparent, effective brands committed to the well-being of hair and those who care for it every day.

Exclusive Technology

SPVC2 = Vectorized Collagen and Vitamin C Polymer System

Plant-Based Collagen:
Elasticity and strength

Açaí:
Energizing and antioxidant action

Vitamin C:
Nourishment, shine, and deep repair

At Pra Você Hair Care, we believe that every treatment should deliver visible, safe, and healthy results from the first application. That's why we developed SPVC2 (Collagen and Vitamin C Vectorized Polymer System), an exclusive technology that enhances each formula with plant-based active ingredients such as Plant-Based Collagen, Vitamin C, and Amazonian active ingredients such as Açaí, acting intelligently on all layers of the hair.

Together, Para Você + SPVC2 offer a high-level professional experience for those seeking a respectful, effective, and natural-looking hair transformation.

Visible results from the first application

“Probar los tratamientos de Pra Você Hair Care en nuestro salón fue una experiencia transformadora. Desde el primer uso notamos cómo el cabello ganaba brillo, suavidad y un liso natural espectacular. La aplicación es práctica, vegana y segura. Nuestros clientes quedaron encantados con los resultados y nosotras también. Sin duda, una marca que llegó para quedarse en Bellísima.”
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Jackeline Arredondo &
Jenifer Molina

Propietarias de Bellísima Salon.

Houston, TX

“Our experience with pra você hair care treatments has been simply exceptional. Their vegan formulas not only eliminate frizz but also leave hair with a mirror-like shine, stronger and visibly healthier. Plus, they're easy and convenient to apply, perfect for the pace of a professional salon. 100% recommended!”
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Nathalie

Propietaria de Flash

Contis, Miami, FL

«Tuve la oportunidad de probar personalmente los productos de Pra Você y quedé realmente encantada. A una semana del tratamiento, mi cabello sigue espectacular: suave, con un brillo increíble, sedoso y completamente renovado. La textura cambió por completo y se siente como nuevo. Estoy muy emocionada de lo que estos productos pueden aportar a un servicio profesional de alto nivel.”
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María Lorena Hidalgo

CEO de Zencity Beauty

Center – Quito, Ecuador

Attention to detail and a commitment to excellence are evident in every Pra Voce product. From the texture to the scent, everything is designed to provide a unique and pleasurable experience for customers.
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Glenda Amaya

Owner Glendas Salon

Miami - Florida - USA

Where can you get your Pra Você treatment?

Explore our map and discover certified salons and official distributors around the world.

Trust, quality, and real results, wherever you are.

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At Pravocê Haircare, we're innovating in the hair care market.

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