
Pra Você Hair Care was born from the dream of the Baeta and Varela family, with over 10 years of experience in the commercial and technical areas of the beauty industry.
After collaborating with internationally recognized brands, they decided to take a step further and create their own line that combined the best of Brazilian nature with professional, effective, and affordable formulas.
Thus, Pra Você is a brand designed for professionals and individuals who value authentic care, visible results, and respect for hair health.
Our name says it all, this brand is for you.
Our Mission
To be recognized in Latin America and around the world as a friendly, authentic, and innovative professional brand, born from the founder's real-life experience in the beauty market and focused on responding to the true needs of hair professionals.
We want to lead a new generation of transparent, effective brands committed to the well-being of hair and those who care for it every day.

Exclusive Technology
SPVC2 = Vectorized Collagen and Vitamin C Polymer System
Plant-Based Collagen:
Elasticity and strength
Açaí:
Energizing and antioxidant action
Vitamin C:
Nourishment, shine, and deep repair
Together, Para Você + SPVC2 offer a high-level professional experience for those seeking a respectful, effective, and natural-looking hair transformation.

Visible results from the first application


Jackeline Arredondo &
Jenifer Molina
Propietarias de Bellísima Salon.
Houston, TX

Nathalie
Propietaria de Flash
Contis, Miami, FL

María Lorena Hidalgo
CEO de Zencity Beauty
Center – Quito, Ecuador

Glenda Amaya
Owner Glendas Salon
Miami - Florida - USA
Where can you get your Pra Você treatment?
Explore our map and discover certified salons and official distributors around the world.
Trust, quality, and real results, wherever you are.

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At Pravocê Haircare, we're innovating in the hair care market.